Umar Asghar Website Icon

01. About

02. Experience

03. Projects

04. Services

About

Experience

Projects

Services

Resume

Hi, my name is

Umar Asghar.

I build high-performing websites designed for speed, SEO, and conversions.

I'm a Web Developer who loves turning ideas into real results. I've helped brands in the US, UK, and Pakistan build high-converting WordPress, Shopify & other CMS websites and grow through smart ad campaigns.

Resume Check out my work

01.

About Me

Hello! I’m Umar Asghar, a WordPress & Shopify developer and digital marketer based in Lahore. I help businesses turn ideas into high-performing websites and scalable online brands.

Over the years, I’ve worked with clients across the US, UK, and Pakistan, building custom WordPress websites, Shopify stores, and conversion-focused digital experiences. From e-commerce brands like Vapes MCR to corporate platforms like Vision Hub Logistics, my focus is always on creating websites that not only look professional but also drive traffic, leads, and sales.

Alongside web development, I’ve managed successful digital marketing campaigns that generated strong ROI and helped businesses grow faster through strategic advertising and optimization.

Here are some technologies and platforms I work with:

  • WordPress
  • Shopify
  • WooCommerce
  • Elementor
  • HTML5 & CSS3
  • Figma / Webflow
  • Google & Meta Ads
  • SEO Optimization
Umar-Asghar-Profile-Pic

02.

Where I've Worked

WordPress Developer

Mar 2018 - Present

  • Delivered 200+ CMS websites (WordPress, Shopify, Wix, Squarespace) for global clients across UK, USA, Europe, and China.
  • Built responsive, SEO-optimized sites using Figma, custom code, and native builders ensuring fast performance and mobile compatibility.
  • Managed end-to-end projects from concept to hosting on time, high client satisfaction, and improved search rankings.

Lead WordPress Developer

Jan 2024 - Dec 2025

Senior WordPress Developer

Mar 2023 - Jan 2024

  • Built a custom WordPress multi-site network with Odoo ERP integration streamlining operations and lead management across multiple countries for an ERP consulting firm.
  • Delivered 50+ WordPress and Shopify websites for multi-million dollar clients fast, responsive, conversion-focused platforms from Figma to Hostinger deployment.
  • Managed end-to-end development including corporate UI, SEO optimization, cross- device performance, and direct collaboration with enterprise clients.

Senior Web Developer

Jan 2022 - Feb 2023

Lead WordPress Developer

Mar 2021 - Jan 2022

  • Delivered technical support for web-based customer portals and e-commerce onboarding, troubleshooting platform issues and guiding users through step-by-step resolutions for front-end and connectivity problems.
  • Collaborated with the development team to configure and test web service integrations, replicating bugs and validating fixes to enhance system reliability.
  • Authored knowledge-base articles on recurring technical issues, streamlining internal support workflows and empowering customers with effective self-service tools.

Senior Web Developer

Feb 2020 - Feb 2021

Junior Web Developer

Jul 2019 - Feb 2020

Intern WordPress Developer

Jan 2019 - Jul 2019

  • Developed high-converting landing pages & microsites using HTML, CSS, and WordPress tailored for global campaigns and target audiences.
  • Ran A/B testing on headlines, CTAs, forms, and layouts improving conversion rates and user engagement.
  • Analyzed user behavior & performance metrics (load speed, SEO health, conversion funnels) driving continuous UX improvements and technical refinements.
  • Mentored junior developers in semantic coding, web best practices, and conversion- focused design.

Intern WordPress Developer

Jan 2018 - Dec 2018

  • Assisted in maintaining and updating the e-commerce website (WordPress-based) adding products, categories, and installment plan details for gadgets, home appliances, and motorbikes.
  • Performed cross-browser and mobile testing to ensure smooth user experience across devices from order placement to financial service forms.
  • Supported the development team by fixing minor bugs, optimizing page load speed, and updating product images/pricing as per inventory changes.
  • Helped integrate payment gateway and installment calculators ensuring accurate display of cash vs. easy installment options for customers.

Hajvery University, Lahore

Sep 2018 - Dec 2022

Bachelor of Science in Computer Science

  • Built a strong foundation in web technologies including HTML, CSS, JavaScript, PHP, and database design, directly applied to real‑world development projects.
  • Completed coursework in software engineering, UI/UX principles, and system analysis, developing a user‑centered approach to digital product design.
  • Created multiple academic projects such as a dynamic e‑commerce website and a responsive portfolio, gaining hands‑on experience with CMS platforms like WordPress.
  • Developed problem‑solving and technical debugging skills through algorithm design, data structures, and collaborative team projects.

03.

Some Things I've Built

Eusol-Portfolio

Feature Projects

EUSOL

Custom multipage WordPress website for Eusol, integrated with Odoo ERP for seamless business operations. Optimized for speed and mobile responsiveness, the site features a clean corporate UI that builds trust and conveys professionalism.

WordPress Elementor Odoo PHP SEO

Feature Projects

The Giving Movement

A high-converting Shopify store for a sustainable fashion brand, built with a mobile-first UX, custom liquid theme, and conversion-focused design delivering increased sales, lower bounce rates, and a seamless eco-conscious shopping experience.

Shopify Liquid E-Commerce UX Design CRO

The-Giving-Movement-Portfolio
Multitek-Portfolio

Feature Projects

Multitek

A highly functional, professional WordPress website for a Lahore-based engineering firm, crafted with Elementor Pro to prominently showcase diverse industrial services and establish trust with B2B clients.

WordPress Elementor PHP SEO

Year
2025
2024
2024
2023
2023
2022
2021
2021
2021
Title
Vapes MCR
Rawnaq Tourism
Qwik Scale
Digital Craft
Seed to Table
Vision Hub Logistics
Qudrat Kadah
Creative Content
Creative Visual
Built with
Shopify Liquid E‑Commerce
WordPress Elementor Arabic‑Ready
WordPress Elementor Lead Gen SEO
WordPress Elementor PHP SEO
WordPress WooCommerce Branding
WordPress Elementor PHP SEO
Shopify WhatsApp Integration
Copywriting SEO Social Media
Graphic Design Canva/PS Thumbnails

04.

Services​

01.

Custom WordPress Development

I build bespoke WordPress websites, themes, and plugins tailored to your brand’s exact needs and business goals.

02.

Shopify Store Setup & Customization

I design and launch fully functional Shopify stores with custom themes, product collections, and a seamless checkout experience.

03.

E-Commerce Marketing Strategy

I develop data-driven strategies to grow online stores through funnels, retargeting, and conversion optimization.

04.

Website Optimization & CRO

I improve your site’s speed, SEO, and conversion rates through performance tuning, A/B testing, and data-driven UX refinements.

05.

SEO Strategy & Optimization

I improve website rankings with on-page SEO, technical optimization, and content strategies for long-term traffic.

06.

CMS-Based Website Development

I develop easy-to-manage websites on WordPress and other content management systems, giving you full control over your content.

05. What's Next?

Get In Touch

Whether you need a high‑converting WordPress or Shopify website, a custom CMS build, or just want to discuss a project idea, my inbox is always open. I'll get back to you within 24 hours

Say Hello

connect@umar-asghar.com